Do you need a business plan? Well, before we look at some of the uses of this highly essential document, let us first consider what a business plan is.


“A business plan is a structured way of communicating a business idea, concept, or project to interested third parties including business partners, bankers, financiers, suppliers, and key customers. It should address the reader’s key questions in four areas, namely: The Management Team The Business/Idea/Opportunity, The Market to which this is targeted, and The Risks involved.”


With the above in mind, do you need a business plan for:

  • Attracting Financing
  • Promoting a partnership or a joint venture
  • Securing a key supplier on credit terms
  • Securing a key customer
  • Structuring your new project
  • Identifying your target market
  • Identifying prospects for your proposed industry and/or market
  • Communicating your idea to interested third parties


If any of the above reasons apply, it is highly essential that you get a business plan tailor made for your organization. Avoid contracting consultants that copy and paste information from the internet onto your document as this will not help your business’ image.


Rather, call us for a custom business plan that articulates YOUR proposed concept in a structured manner that is relevant for the local market. We use a system whereby we allow you to talk freely about your project as you would have thought of it while we take notes for the relevant sections in the business plan. These sections include:



A description of your business, the products/services you sell, the facilities and equipment you employ, your production/customer relations model, and an introduction to key management and personnel;



A description of your industry (existing competitors, potential new entrants, substitutes for your services/products, and buyer and supplier power in the industry), a market summary (developments in your market and a definition of your target markets), and marketing and sales plans designed to reach the target audience;



An analysis of your project’s strengths, weaknesses, opportunities, and threats;



Your financing requirements and uses, the financial projections, assumptions used in the preparation of the financials, and value of any assets you have now or intend on buying


During the consultation, we will ask additional questions that are directly related to your venture and, in so doing, we ensure that the final document relays your vision, clearly describes your business and the industry you operate in, while identifying the market for your products and services. Careful research into the market and industry come standard with all work, contributing to your knowledge of these sectors and, as a result, boosting your confidence when pitching your plan to third parties.

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